my niche?

I've designed 3 seasons now.  Each season I've learned more about the business, more about how to relate to my (or any) pattern maker, more about the types of fabrics I want to use, and more about what I do best. While I really do like this last collection, I think I got a little lost trying to fill several categories and be marketable in all of them.  The pieces do go together and work together, but somewhere along the line I lost my original intention, and now its time to regroup.

The interesting thing I learned post trade show is something I'd suspected after my second collection - my leggings have the potential to be my design niche in the fashion world.  I'm actually really amused by this because a few years back when leggings began to make their way back into mainstream fashion, I absolutely resisted.  I resisted skinny jeans too though, and I think it had to do with adjusting my mind set toward a new silhouette.  But now, here I am, hoping to finalize larger orders on leggings.  It's definitely made me start to rethink the direction I take the line in, or at least it gives me something to design around for the next couple of season.  Basically, expect less silk, more cotton, leather, and lace.

On a somewhat related note - Keri Hilson was the host of the official Grammy's after party this year, where she was wearing the original Linden moto leggings (pulled by her stylist from Gather, 630 S Main St Los Angeles CA 90014 - www.gatherla.com).  Here's the best photo I could find via google, but I'm working on getting a better one.