It's the little things

To most people, fashion is clothing.  It's what you wear, what you buy, and yes we all have some personal taste, but for the most part all of the subtleties go ignored.  Things like the right zipper to match the color of the fabric, in the right length, size, width of teeth, are often the kind that get left until the last minute - at least for me.  I'm dealing with several small details at the moment which may seem insignificant, but are actually quite important with regards to presentation.  And as we know, presentation makes a huge difference.

At the moment, I am preparing for two things.

1. Production of Spring 2011

2. Trade shows for Fall 2011

1. Production of spring includes several details that must be attended to.  Zippers are one, but another is care labels.  What size should they be, what weight, how much information should they hold, etc.  Each season fabrics differ, so they must be ordered season to season.  One thing you may not think of is called fusible interfacing.  Most waistbands are reinforced with it so they don't roll or shift.  There are dozens of weights with different adhesives, and I have lately been spending time tracking down the right one for spring.  It's not a visible part of a design, so it's something people don't necessarily consider when buying clothes, but it is very important.  Beyond that I'm just trying to round up everything from trims to fabrics so that the garments will get shipped on time.

 

2. Trade shows are tricky.  I spend so much time getting the collection together that sometimes I fail to remember the small things.  Customized order forms, hang tags with prices for a clean presentation to buyers, the right hangers - it all matters.  The trade shows are vast spaces filled with booth after booth - buyers look at hundreds if not thousands of designers in a matter of days - presentation makes a huge difference.  Someone may be more willing to stop if you have a striking item on a mannequin, or at least something eye catching hanging in the front of your rack.  So right now I am trying to make sure all of my samples are pristinely put together and that the presentation is immaculate.

the countdown begins Pool Trade Show - Las Vegas - Feb 14-16

And now I must get back to sorting out the details